Hertz Sponsors New Porsche Racecar to Compete in 2023 FIA World Endurance Championship

Beginning in 2023, Hertz will sponsor a new Porsche racecar to compete in the FIA World Endurance Championship (WEC), which includes the legendary 24 Hours of Le Mans race.

Vehicle design leader Singer Group and JOTA, a multiple Le Mans 24 Hours class winner, will join the new racing team. Singer Group will serve as a sponsor and JOTA will oversee all vehicle and race-day preparation and manage the team, crew and drivers.

Hertz has a long history of successful auto racing sponsorships in NASCAR, MotoGP, rallying and other sport scar racing. The 2-year sponsorship marks a new chapter in the company's involvement with premium motorsports experiences.

“Hertz intends to transform the future of mobility through technological innovation and a digital-first customer experience, and we look forward to bringing our brand to millions of car racing fans at next year's World Endurance Championship,” said Hertz CEO Stephen Scherr.

Click here to read the full press release.